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Lucy Darling for Nuroo Collaboration

We could not be more excited about our partnership with Nuroo! The fabric used to make these swaddles is to die for! It's soft, stretchy, wicking, snuggly, everything needed to maximize baby's sleep! We are so in love. 

We had so much fun designing the patterns for these swaddles. We took some of our favorite designs Little Artist (floral), Little Animal Lover (elephant) and created patterns that are fun for fabric. We also added Little Love (swans) and Little Camper (camping) to round out the designs. 

Once we chose patterns with Nuroo, we designed the packaging and worked with Hannah Drews Photography to create all our imagery. If you live in the Chicago area you should check her out, she's an incredible baby photographer! Below are some fun behind the scenes shots of our photo shoot.


Before we started partnering with Nuroo I actually used their product on my youngest and she slept for 10 hours straight in the swaddle from day 1. Have you ever used a Nuroo swaddle? If not, I suggest you run, not walk, to pick up your first. These are seriously the best.


Which is your favorite style?  


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